This year’s Blue September campaign revolves around community fundraising events called Blue Do’s with TV personality Jason Gunn fronting our ads.

The idea behind a Blue Do is that it’s a fundraising social event for prostate cancer. It can be an office morning tea or after work drinks. It could be a bake sale or a fishing trip. It can be anything really where you get your crew together to raise vital funds to fight prostate cancer and spread the message to look after your health and get checked.